
I’m here to help you thrive as a creative professional.
You are a musician, writer, artist, designer, photographer, entrepreneur. You work in the arts, or a creative industry such as TV, film, fashion, or publishing.
Perhaps you’re taking a new direction with your work. You’ve reached a certain level of success, but you want to go further. Or you just want to keep up with the rapid pace of change in your industry.
Maybe you want to do your next big project with less drama, fewer sleepless nights. You want more balance, more fun – more inspiration.
If any of this feels like you, then welcome! You’re in the right place.
My name is Sheryl, and I help creatives find the success they want, making work they love. Because what you make matters.
Creative Thinking
Tools, tips and resources for living your most creative life
How to price difficult freelance jobs
Don’t enjoy doing a particular job? Here’s how you work out what to charge.
Should you be charging more?
Why and how to raise your prices as a self-employed creative. Because your work is valuable!
14 things Brandon Sanderson can teach us about writing
With over 40m book sales and a Kickstarter that raised over $41m, this author has lessons for all creatives
Culture Shift: notes on an exhibition
The Face exhibition, and how it feels to see a big part of your life on the walls of a museum
A manifesto for the creative life
Your creativity can change the world. So here’s how to nurture it.
Tired of workdays that never end?
The work is never-ending. So we all need to decide what’s enough for one day. And stick to it.
How to charge what you’re worth
A workshop to help you set your price, raise your fees, and understand the value of your creative work.

Do you find it hard to put a price on your work?
Money is such a loaded subject, for most of us. Which is why so many creatives struggle to find the right price point for their art or their services.
I don’t have a neat, one-size-fits-all solution. But this workshop will offer a few different ways of thinking about the value of what you make or do, setting your prices – and raising them gracefully.
In this one-hour workshop, we explore questions such as:
- Are there ever times when you should work for free?
- How do you add value so that clients are clamouring to buy?
- How and when is it time to raise your fees?
- And what if your audience/clients/fans can’t afford it?
It’s on March 25, 2025 at 7.30pm (UK time), and the cost is £29.
A recording will be available if you can’t make it live. Click below to reserve your place.
Making It
Creatives at the very top of their game share their thoughts on success, failure and the creative life
DJ Paulette in the house!
A DJ pioneer who is still going strong, Paulette has done it all. With style.
You don’t need funding to make your art
You just need to begin. That’s how the magic really happens.
Artists at work (saving the planet)
Can art save the world? These artists are quietly trying, with a new book showing how they bring sustainability into their work and practice
William Shaw on a life in crime
William Shaw is now a successful crime writer. But it took 30 years and three failed novels for him to find the audience his writing deserves.
Tom Hodgkinson: the hardest working man in slow business
The editor of The Idler magazine on his new book, and why we should all be a little more idle
$100k a year from piano lessons
Ayana Webb has an impressive business teaching piano online. Whatever your skill, if you can teach it, you can do it too
Success Stories
Here’s what some of my coaching clients say about me.