
I’m here to help you thrive as a creative professional.
You are a musician, writer, artist, designer, photographer, entrepreneur. You work in the arts, or a creative industry such as TV, film, fashion, or publishing.
Perhaps you’re taking a new direction with your work. You’ve reached a certain level of success, but you want to go further. Or you just want to keep up with the rapid pace of change in your industry.
Maybe you want to do your next big project with less drama, fewer sleepless nights. You want more balance, more fun – more inspiration.
If any of this feels like you, then welcome! You’re in the right place.
My name is Sheryl, and I help creatives find the success they want, making work they love. Because what you make matters.
Creative Thinking
Tools, tips and resources for living your most creative life
Tired of workdays that never end?
The work is never-ending. So we all need to decide what’s enough for one day. And stick to it.
Lost your job? Here’s what to do next.
We’ll all lose a job at some point. Here’s how to get through it.
A beginner’s guide to grant applications
Thinking of applying for a grant? Read these beginner’s tips first!
Explore, experiment, play!
Drop the perfectionism and just run a scrappy, imperfect 30-day experiment. You’ll learn lots!
How I stopped procrastinating and learned to love my tax return (sort of)
There are six triggers for procrastination. Change them, and you can learn to love any task. Or at least get it done.
Focus on what you can control
These are challenging times for creatives. So take action. Stop worrying, and focus on what you can control.
Are you ready to grow your creative business?

A ten-day course to help you make the most of your skills
Created especially for artists, designers, musicians, writers –
and anyone else who makes a living from their creative work.
Ten days, ten emails to help you build a business – and a life – that works for you.
Stop surviving as a self-employed creative, and start thriving.
Get day one sent to your in-box now – it’s free!
Making It
Creatives at the very top of their game share their thoughts on success, failure and the creative life
DJ Paulette in the house!
A DJ pioneer who is still going strong, Paulette has done it all. With style.
You don’t need funding to make your art
You just need to begin. That’s how the magic really happens.
Artists at work (saving the planet)
Can art save the world? These artists are quietly trying, with a new book showing how they bring sustainability into their work and practice
William Shaw on a life in crime
William Shaw is now a successful crime writer. But it took 30 years and three failed novels for him to find the audience his writing deserves.
Tom Hodgkinson: the hardest working man in slow business
The editor of The Idler magazine on his new book, and why we should all be a little more idle
$100k a year from piano lessons
Ayana Webb has an impressive business teaching piano online. Whatever your skill, if you can teach it, you can do it too
Success Stories
Here’s what some of my coaching clients say about me.